How to attract clients to a realtor. New Realtor: What you need to know

To navigate the real estate market when buying a home, to correctly assess the options and avoid fraud, to find a house or apartment at an affordable cost, you need a competent assistant. He is a realtor who provides services to buyers, home sellers, those who want to rent an apartment or warehouse, exchange their house for real estate in another city.

For those who do not directly deal with people in this profession, it may seem that working with real estate is simple and brings quick money. But, in fact, there are many nuances and difficulties in it, as in other specialties and professions.

First of all, in order to have a good income, a real estate agent constantly needs clients. How can a realtor find clients and successfully conduct transactions, how to remain a sought-after specialist in the market? It is difficult for a beginner of a real estate agency to gain experience, authority, and experienced specialists have many secrets in their activities.

There are many competitors in this profession, in each city there are a large number of agencies and realtors who prefer to conduct their activities on their own. Therefore, it is important to have such advantages that can attract a client.

Peculiarities

The functions of a realtor, working in an agency or independently, are diverse. This person does not just drive around the objects of his clients, making a profit from the transaction:

In order to consistently earn in the profession, an agent must have a large base of clients and real estate for sale. It needs to be constantly replenished. Every day, the agent monitors the appearance of new objects, immediately finds out their features, terms of sale.
A good specialist should monitor changes in the housing market and changes in legislation. It is important that clients participate only in safe and legal transactions, so the help of a realtor should exclude facts of fraud and violation of the law.
A realtor must be able to evaluate housing according to its technical, operational characteristics. That specialist who values the image and wants to work in this area for a long time and successfully will not advise the customer on an emergency apartment or other housing with a trick.
For fruitful communication with a client, it is desirable to understand at least a little psychology, to know the city well.

Those who want to become a realtor need to know that they will have to work irregularly, meet with clients on weekends, late at night.

Difficulties

An irregular working day can pay off with a good profit from transactions for sale and purchase, rent or exchange. But the difficulty of the work lies not only in the absence of normal days off.

With a lot of competition, it is difficult to maintain your image, especially for a novice specialist, constantly find customers and satisfy their requests for buying or selling a home. How do realtors look for buyers and maintain their active work, gain experience?

Database formation

There are several proven methods that have already justified themselves in the process of real estate agents:

Many real estate agents start looking for clients among their friends, relatives and neighbors. A novice in this field may ask acquaintances to spread information about his activities.
If you think carefully, you can think of a whole list of people to contact and offer their services in the present or future. It is desirable to have stylish business cards with contact information. And business cards can catch the eye of complete strangers, which will also increase the customer database.
Looking for clients is not so easy, you need to spend time, effort, and sometimes even money. You should allocate more than one hour of time to call all the people with whom some kind of connection is maintained. You can write to them by mail, in a social network. Each realtor needs to promote his name on his own.
You should talk about your services in a competent literary language, talking about help in finding housing or a buyer for an apartment.

ATTENTION! Goodwill, subtle humor, efficiency - these qualities will make a good name.

Help from professionals

Such "useful acquaintances" can be used to advantage in the work of a real estate agent. Who will replenish the client base with always new and up-to-date information?

Employees of ZhEKs, Management Companies, and various utility companies often communicate with residents of apartment buildings. And they may know about upcoming plans to buy an apartment. By leaving them agent business cards or simply keeping in touch with them, you can get the most up-to-date and verified data.
Surprisingly, those who participate in the organization and conduct of family celebrations may also have the necessary information. For example, the host at a wedding may hear that a young couple will be looking for a house or apartment for themselves.
But the employees of ritual agencies will tell about the possible sale of a home at one address or another. They serve bereaved families and may have important information.

Such information, which will provide "informants" will greatly help to increase the number of customers. And thank you for your help.

Work on objects

A good realtor will not sit in the agency all the time, waiting for a lucky break. Now there are enough ways to contact any real estate agency, any of its employees. There are phones, e-mail, social networks, website services.

To recruit clients, you need to work in the city, study supply and demand, specific apartments for sale. And it is worthwhile to conduct your search for customers of services with the help of residents of various microdistricts.

Near each house you can meet elderly people relaxing on a bench, young mothers walking with children. You can contact them, introduce yourself, talk about your work and ask for help, advice. Perhaps they will talk about apartments for sale or simply take business cards to distribute to friends.

IMPORTANT! It is necessary for strangers to trust the realtor, so you should have an identity card with you.

Where can you advertise

Advertising moves both goods and services. And she is an important ally of a real estate agent if he wants to work successfully and profitably in his place. A competent specialist looks for clients and presents his services at the same time. You can take into development a variety of types of advertising, using them for your own purposes:

It is important to present yourself favorably at all kinds of social events.
Despite the constant expansion of the Internet, print media also remain popular platforms for advertising. You can advertise your services in real estate newspapers, and in the usual press with advertising. Older people will read an ad in a newspaper faster than on a website page.
The advertising industry offers many printed products for information about services. Various leaflets, brochures, business cards - you can order such sources of information for yourself at least at the beginning of your career.
Real estate agencies and private realtors actively use advertisements for the sale or purchase of an apartment, posted on bulletin boards at the entrances. All residents can see them, the phone is easily detached, so the ads are always effective and bring good results.\

Various meetings, exhibitions, parties are constantly organized in each city. Profitable clients for realtors who sell or buy expensive real estate, including commercial ones, rest on them. And the agent's income depends on the price of the object. Therefore, you should not miss such a chance to find a customer.

You need to be attentive to other ads for sale or purchase. Often they are given by property owners themselves if they do not want to work with an agency or do not know how to find a good realtor.

You should explain to them the benefits of working with you, if possible, inform them about existing applicants for the purchase of housing. The conversation should be calm, friendly, credible. It is worth presenting data about yourself, your experience.

Even if the owner of the apartment wanted to look for a buyer on his own, having a ready-made buyer will persuade him to cooperate with a real estate agent.

The most effective method of disseminating information only at first glance seems simple, but this business has its own nuances. Ads may only be posted in designated areas.

Many cities have passed regulations prohibiting the placement of advertisements, including those for the sale of real estate, on the doors of houses, walls, trees, poles and other surfaces. For violation of this rule, you can pay a decent fine.

If the mayor's office of the city takes care of its cleanliness and order, special notice boards are placed throughout the settlement, they are hung out at each entrance:

Such an announcement should be concise, understandable, with specific information. A couple of words and tear-off phones are enough.
If we are talking about a specific apartment, you need to specify the number of rooms, location in the city, and several other information. You can also specify a price.
Announcements can be typed on a computer or executed by hand. Handwritten texts about selling or buying are of interest to those who want to deal directly with the owner of the home.
It is necessary to glue the areas methodically, without missing courtyards and houses, because it is not known where potential clients for realtors live. The text should be at such a height that everyone can easily read it.
You can put up ads yourself or with the help of a specially hired person. But he must be responsible, decent, fully fulfilling his duties. His work is paid and should give results. You can arrange this with someone you know who you can trust.

Internet resources and cooperation with developers

Be sure to take advantage of the possibilities of the Internet. It is not necessary for the agency to have its own website, it is enough for it to include information about itself on the general resource for city agencies.

On the pages of special services, you can submit your ads for sale or purchase, it is desirable to accompany them with photographs of objects, useful information about them.

ATTENTION! Real estate agencies can enter into contracts with developers, offering their services in finding buyers for new apartments. This is beneficial, since there is a great interest in new buildings, and besides, you can work on many objects at once.

There are many ways to find clients, experienced agents use each of them to their advantage without missing any opportunities. If at the beginning of work you have to spend a lot of time and effort on filling the database, then more time can be devoted to specific transactions.

The competition among real estate companies is quite high. Therefore, real estate agents do not have to be picky when choosing clients. It is impossible to describe the personality traits that guarantee a comfortable job and a good deal.

Much depends on the level of the realtor and his manner of doing business. Ideally, when there is a match between the client and the agent on a social and psychological level. This ensures that an understanding between them arises quickly, and personal empathy provides more chances for a successful deal.

Real estate agents are most often of two types. The first are people who have, though not a specialized, but higher education. They follow the main events in the real estate market, improve their level, master the skills of cultural communication and maintain their image. The second type is random people who do not have the skills to work in the social and commercial sector, but often they bring their own clientele of the appropriate level. This helps them make single trades.

Options for searching for clients do not provide an opportunity to check their socio-cultural level and temperament, so the selection of a realtor that is suitable for the style of communication is impossible a priori. A worthy specialist in the sale of real estate, in addition to a high professional level, must have the skills of a psychologist and a stable nervous system. However, in order to correctly adapt to the client, you first need to find it. If you have not yet built a professional reputation, you need to take active steps to find clients.

How a realtor to find clients, the main ways to attract potential clients

An announcement through the press is a search classic. Many, despite the appearance of other sources, still deciding to buy, sell, rent or rent a house, simply buy a newspaper.
Monitoring ads through search engines allows you to maintain the database of proposals at the most reliable level. In order to conclude a successful deal, you need to have something to offer. Found customers need to be able to attract. Ideally, sign an exclusive contract with them.
Posting ads is not a method that has sunk into oblivion. According to the observations of psychologists, a person who is in the phase of thinking about changing or selling a home most often decides to take action when he stumbles upon an ad on the street. Therefore, the best offers are posted, and sometimes "just sold" apartments.
The recommendation chain works very productively. The client who came on the recommendation is initially loyal, there is no factor of distrust, there is a high probability of concluding an exclusive agreement.
The Internet has great resources for finding customers, but on the other hand, competition is also high. The most complete and attractive information can be placed on your website.
Free online ad sites also bear fruit in finding customers. Usually this is the middle class, serious applicants for inexpensive apartments for the purpose of buying or renting.
Social networks make it possible to find a client of the desired profile, depending on the name of the group. It can be exclusively rent or sale of rooms. So much more likely to find "your" client.
Working with "grandmothers" - constantly informing neighbors, shop regulars and janitors - is very productive, since people who decide on any housing transactions or choose an option for moving, most often turn to this contingent.
Work with public utilities has the same specifics, only interest here must be supported financially, even if it is a fixed amount. In communal organizations, you should leave business cards and make a closer acquaintance with the person who shows sympathy for the realtor.
Government services that a person encounters when selling or buying a home often have interesting information about the primary housing stock. It is desirable to have acquaintances there, which are easy to make during the transaction.
It is very effective to distribute leaflets with attached business cards in crowded places (exhibitions, shopping centers, recreational areas) and in waiting areas (clinics, beauty salons, child development studios).
Maintaining communication with a client who was satisfied with the deal. You need to remind yourself, call, congratulate on the holidays, just do it unobtrusively.
After concluding a successful deal, you need to notify as many of your friends as possible. A vivid emotionally told story will be passed from mouth to mouth - this is how information about a highly qualified realtor will spread and pop up in memory when such services are needed.

Conclusion:

The highest skill is not just to find a client, but also to conclude an exclusive contract with him. However, you should not relax after that, as it is most likely to miss the opportunity to make a deal. Finding a client is just the beginning. The more comfortable the client feels during interaction with the realtor, and the higher the effectiveness of their joint work, the greater the resonance will occur. The entire charge of energy spent on working with a client will return in the form of repeated requests from people who want to make a deal.

In our age of technology and other useful inventions of mankind, it is not difficult for realtors to find apartments and clients for themselves. For example, you want to sell your apartment and decide to place ads yourself on all kinds of real estate sites. So, these sites were created for these purposes, so that you, the seller, could not directly contact the buyer. After all, a person who decides to buy an apartment also goes to real estate sites. And who has the contacts of both yours and the buyer? That's right, realtors, because the site is theirs. Therefore, they don’t even need to strain themselves, we still go into their clutches ourselves. And they, well done, then take a percentage from both the buyer and the seller. Each realtor has his own processed database of objects and it is enough for him to monitor the necessary sites on a daily basis and select for himself what interests him. There are a lot of schemes, it's a whole industry for extracting money from honest people. This is how it all happens.

Realtors are ubiquitous, even if a person independently advertises on the Internet or in a newspaper, realtors will definitely offer their services and rarely will anyone refuse, because the owner of the apartment does not have to do much, the realtor will do everything for him, money for the realtor’s services is taken from the one who rents the apartment , so it’s quite convenient, but no one cares about the fact that someone will spend extra money, well, if only to pass it on to someone they know, otherwise everything is through realtors. To do this, they just need to go to the necessary sites on the Internet and contact the owner, or buy a fresh newspaper and read an ad there and again call the owner of the apartment. And in general, now ads give that the apartment is rented from the owner, you call, they pick up the phone and say yes, then the apartment has three more options in another area, and so on, it’s already clear that this is an agency.

I myself worked in a real estate company, though not for long. I can tell you exactly how our company worked. How do realtors search for apartments? I can say right away that the salary of such an employee depends on him, so almost all of them receive interest from transactions. That is, when the so-called realtor finds an apartment, and then a client for this apartment, only then the agency pays him money. The so-called intermediaries are looking for apartments in the most elementary ways. If the apartment is rented out by the younger generation, then it places its offer on the Internet. The task of the realtor in this case is to intercept the message from the owner and offer him help with the delivery of his housing. Almost always everyone agrees, because there is no risk, and the hassle is half as much. The same thing happens with older people who place their ads in newspapers, most often because they are not very strong in current technologies. Which realtor first found this ad and agreed with the owner, he receives the money. It is generally easy to find a client for a settlement, they simply place their ads on the Internet, on special sites, social networks, forums, etc. And people find them themselves, pay a large amount of money for the services of this person and get a roof over their heads for this . Now, as far as I know, almost all realtors take 100% of the cost of the apartment you rent per month. Not a bad paycheck, right? :)

Realtors most often search for properties and clients in the same way that any individual searches for an apartment to buy or rent, or a buyer / tenant for an existing home - through ads. The resources used are the same - popular Internet sites and online free classifieds boards, local and regional newspapers, both specialized and simply with classifieds sections. I won’t say how things are with this in large cities, but in small cities, realtors are approached by those people who do not have time to independently search for a seller or buyer, or those who, excuse me, are so stupid that they are not able to conduct a search on their own. Someone turns to realtors because they are afraid of deception on the part of the seller or buyer of real estate, but unfortunately, the agencies themselves are often not averse to deceiving clients. We have lawsuits with real estate agencies are held regularly, and the agencies themselves appear and disappear with incredible speed. Therefore, before contacting a realtor, you should make sure that you can work with him. It is best to choose those with whom your close acquaintances and friends have already worked, who have been on the market for a long time and have not been seen in dishonest transactions.
In addition, many agents, even taking up work with the object, still shift most of the actions to the client, and people are “led”. In this case, it is not at all clear what to pay a realtor for if you do everything yourself? We came across such people when we were looking for an apartment to buy, in the end we found an option with a direct seller without intermediaries.

In our city, realtors work in 14 districts. And this means that they collect all the necessary information about those apartments that are sold, rented or bought in a particular area of the city, for this they use "their informants", as well as information from newspapers, posts and local websites where they accumulate their own database of one, two, three-room apartments of secondary housing, or a new fund. Very often, the client directly addresses the realtor with a request to find a suitable apartment for him. To do this, a written contract is concluded between the real estate office and the client indicating the services, the amount and terms of payment for the services provided, as well as the rights and obligations of both parties. In case of non-fulfillment of obligations by the real estate organization, the client has the right to terminate the contract and return his money back. The realtor himself is engaged in the execution of all necessary documents related to the purchase and sale of an apartment, and is fully responsible for the transaction made by him. In case the client wants to cancel the deal he made, he can do it during the current month. The only thing that I don’t like at all in the work of our local real estate offices is the payment for their services in dollars, which means that having agreed on one amount, after a month of the transaction, it may change depending on the growth or fall of the exchange rate, and there may be conflict related to the payment of their final services.

The real estate agent's earnings directly depend on the availability of concluded transactions. That is why the question of where to look for clients for a realtor can be called a key one in the work of a real estate agent. First of all, you need to understand that the main clients of realtors are homeowners and buyers.

Let's remember together all the classic ways to attract customers and figure out which of them are still relevant, and which have lost their effectiveness and why.

Old and new ways for a realtor to find clients

Cold calling ads

One of the most common methods by which realtors find owners is the so-called "cold calls", that is, calling people who put up their homes for sale through ads in the Internet or newspapers.

In a conversation, say that you have a buyer, ask permission to offer this object to him. Under this pretext, you can meet the owner, find out all the nuances of a particular situation, understand which problems will be the main arguments for you to convince the owner to become your client.

The key is to build initial trust. How you introduce yourself plays an important role here. It will be much easier for you if you can add the name of a well-known agency with a good reputation to your name. For employees of the Transfer agency, the question of where realtors take clients is much easier to solve than for our colleagues from other companies.

Posting ads

How can a realtor find clients? Posting ads is a way that may seem inefficient and outdated. But they should not be neglected because:

When a person is concerned about buying or selling a home, he looks for options everywhere. So a modest announcement at the entrance may well have an effect.

Ads do not seem to many to be the best answer to the question of where to get clients for a realtor, because few people know how to properly post up. Important:

accuracy of ads;
originality of the text;
the ability to specify different phone numbers in different ads;
the need to make an appointment for each call: personal contact is of particular importance.

Work with social networks

Word of mouth has always been and remains one of the most effective ways to find the owner. The popularity of social networks allows us today to talk about "word of mouth networks", because it is on the Internet that people (often even complete strangers) give each other advice, share reposts, talk about problems.

A personal page on the Internet is just such a place where realtors find clients. Tell us about your capabilities, indicate the current phone number. Be sure to share all the interesting offers with your friends and followers.

Business card calls

In general, where only realtors do not find clients. In the club, in the elevator, in line to the doctor. Be friendly, polite, competent and, most importantly, learn to listen. Don't jump right into offering your services. In our country, behind the need to buy or sell a home, there is often some kind of problem:

Lack of money;
the need to travel with children;
divorce.

Be ready to sincerely sympathize with her. Only after that the business card offered by you will be accepted favorably. Make carrying and handing out business cards a habit. Also, do not forget to mention your profession appropriately, especially among friends and acquaintances.

Go to events where you can meet potential clients and offer your services there. Of course, the process will be easier if you ask your customers to tell their friends about you. Yes, they will tell you if they are satisfied with your work!

Employer base

Where else do realtors take the base? Paradoxically, but the employer. Yes, indeed, it is easier for agents cooperating with companies to find an option for buying or selling than for independent agents.

The real estate industry is one of those in which there is more trust in the company than in independent players, so there is always a flow of customers. Transfer Agency is one of the oldest in the city and therefore enjoys well-deserved respect and trust.

Our employees, especially at the beginning of their career, find it easier to build relationships with clients than their colleagues who work independently.

Where to find realtor clients and how to keep them?

Another important question is how to go through the difficult path from the first meeting to the conclusion of the deal. Several important points can be made here.

Since realtors are constantly looking for clients, be prepared to work after hours. Your working day continues as long as it is convenient for the owner. And don't forget to remind your potential client of this.

How successfully realtors are looking for apartments for sale largely depends on the ability of a specialist to explain to the client the sequence of actions, to tell what the next step is.

Yes, it is impossible to give an unambiguous answer to the question “how to find clients for a realtor”, especially for a beginner. The most reliable option is to use all methods at the same time. This will give an influx of customers from different groups, and in the aggregate - a decent income.

You can learn more about this topic at the courses at the training center of the Transfer company. All classes here are taught only by practitioners: their experience will be an excellent starting point for you to start your career.

Selling an apartment is somewhat reminiscent of a lottery, or an auction. Some find buyers very quickly, while others have to wait for their client for more than one month. And what people just do not come up with in order to quickly sell their property. These are ads with many exclamation marks, searches for intermediaries. Some even resort to magical rituals, which is highly questionable.

And everything is not as difficult as it seems at first glance. For a quick and successful sale of an apartment, you need to know some of the intricacies of this business. You also need to understand the psychology of buyers. Knowledge of psychological techniques is required. Then you will quickly find a client for any apartment.

Ways to attract customers

Announcement in the media. Use newspapers, TV, Internet sites. In the ad, it should be emphasized that it is very profitable to buy a home from you: the readiness of all the necessary documents, good repair, the proximity of all important objects. With such an ad, a buyer will be found very quickly.
Notify as many of your acquaintances, friends, colleagues as possible about your intentions to sell your home. And, so completely free of charge you can find a good buyer.
Place a promotional poster for the sale on the balcony, or outside the window. Among the passers-by may be your potential client.
Notices on poles, porch doors, or bulletin boards. This old way works quite effectively.
Can stick an ad on the rear window of your car.
Contact a real estate agency. Just look for the best agency with extensive experience.
You can find a private intermediary. You just need to be careful, because at the moment there are a lot of scammers.

Common mistakes people make when selling an apartment

The ad is not correct

You placed your ad on the Internet, on TV, in print media. At the same time, you spent a lot of money, and you are faced with the question why in the house that is located nearby, the apartment was sold quickly, and nothing has come out of you for several months.

The answer is pretty simple.

It is necessary not only to list the main parameters of the apartment. Your ad must stand out from others and draw attention to yourself. Customers should be willing to contact you. Connect the maximum of fantasy, and design your ad in such a way that it does not get lost among others.

It is appropriate to highlight the advantages of your home. For example:

Recently made a renovation.
All old pipes have been replaced.
Installed double glazing.
There is a subway nearby.
Nearby is a school, shop, kindergarten.
Housing is located in an ecologically clean area of the city.

Use all the phrases that will attract customers. For example:

Complete readiness of the necessary documents.
Net sale.
Possibility of mortgage.
The property has been owned for over three years.
The apartment is in excellent condition.

Often even one offer can raise interest and curiosity among customers. And this technique works very effectively, but just try. The result does not make you wait very long.

It is very important that you add good photos of your property. Such photos will interest buyers. You can order such pictures from a professional master. The money invested will justify itself with a large number of customers. "Correct" photographs of the apartment, accurately exposed light, well-chosen angles allow you to transform the housing, and add to its attractiveness. But bad photos of the buyer will simply scare away.

Incorrect price of apartment

Incorrect determination of the cost of housing is the most common mistake. Don't go overboard with valuing your property. Most buyers focus on value. If the price is unreasonably high, then the buyer can not wait.

If you overestimate the cost by a few percent, then the number of calls will be less than half.

If you do not have professional knowledge, then it will be difficult for you to determine the exact cost of an apartment on your own. That is why many people make mistakes. But, this will not happen if you contact the agency. A professional will help you make an unbiased and competent assessment.

The specialist will correctly determine:

Real cost.
Takes into account the location.
The condition of the house and its age.
Characteristics of the views from the windows.
How well was the repair done?

Competent display and conversation with customers

According to psychologists, the emotions that a client receives when inspecting a home affect the speed of decision-making. Under the impression, buyers do not always notice some of the shortcomings of housing. And for a successful sale, it is recommended to make a presentation at a decent level.

In this case, it is necessary to emphasize all the advantages of the apartment. It's very simple, it's:

Housing must be clean.
It should not contain anything superfluous.
Windows and doors are in good condition.
Availability of engineering communications.

An important role in the display of housing is played by:

Lighting.
Shades.
Smell.

In addition to all this, it is very important how well you built a conversation with a client. From the first visit, it must be endeared to you. It works in almost all cases. After all, it is always a pleasure to do business with friendly people.

Even in the old saying, the Chinese say: "He who does not know how to smile should not trade". These wise words make you think about many things. Don't be arrogant, don't engage in contentious dialogue, and don't act intrusively.

The ability to convince a person is very useful when:

The apartment is located on the first or last floor.
Inconvenient layout.
There is a railway station or an industrial zone nearby.

Another mistake of sellers is the appointment of different times for customers. It's smarter to do it the other way. In this case, the effect of a large number of people will play a good service. Man is a social being, and constantly listens to the opinions of others.

If your apartment has been positively assessed by others, then you should not miss the opportunity to purchase it. At the same time, people will be afraid that they are not ahead of them. And this competition will help you sell your home profitably.

Preparation of documents

It should immediately be noted that it is not worth keeping silent about the existing legal aspects. There is no point in hiding them. After all, when conducting a check on the legal purity of the apartment, all the facts are disclosed. For example, an apartment is inherited. In this case, it is necessary to clearly explain to customers that this will not cause problems.

ADVICE. All necessary documents for the sale of the apartment must be collected in advance. Otherwise, you may lose a customer. Not all clients want to wait for a long time, and find more convenient options.

Services provided by a realtor

If you decide to use the services of a realtor, it greatly simplifies your tasks. For a relatively low payment, the realtor takes on a number of problems. But, with the agency it is necessary to conclude an agreement. If the agency offers you to do without a contract, then this approach is not professional. And the seriousness of this agency is under a big question.

Such an agreement is called an exclusive one, and it is not a legal type of agreement, but a procedure for the interaction of the parties, and allows the realtor to apply the most effective mechanisms in order to get a good result.

In this way, the realtor gets the confidence that his work will be paid. And now he will not be afraid to invest in expensive, but effective advertising.

What are the benefits of working with a realtor:

Realtor will constantly inform you about the work performed.
Realtor performs all the preparation of documents, and the collection of the necessary certificates.
Real estate agents help to draw up a contract for the alienation of housing, and this minimizes possible legal risks.
The realtor will do the work to give the concluded transaction legitimacy and ensure that it is properly executed and state registration.

An exclusive contract is beneficial for the realtor and convenient for the client. Just do not rush to sign any contract. Please read the document carefully before signing. See what services you will need to pay for. Analyze the rights and obligations of the parties.

ADVICE. Remember that the effectiveness of cooperation depends on how serious your approach is when choosing a contractor. And it is important to deeply analyze the conditions offered to you.

Finding clients and selling housing without realtors

Many people are successful in this task. As they say: "The eyes are scary, but the hands are doing."

In this case, the cost of housing can be added another 5%. This amount is usually paid to the realtor.

Also advise:

Spend on "hot" or "vip" statuses when you submit an ad.
Place your ad only on popular websites and print media.
Be sure to indicate that housing is sold without intermediaries and commissions.

When you find clients, it's time for the "paper" procedure. You should collect a number of documents from the housing office, and other authorities that will confirm that you have no rent debts. It is also necessary to confirm that everyone has been discharged from the apartment.

Important. If a child is registered in the apartment, then the board of trustees prohibits the sale of housing until you register the child elsewhere. To save time, it is advised to discharge children before submitting documents to the Board of Trustees.

After that, you need to contact a notary. You submit the documents that you have collected to him, and pay for another package of various certificates. The client should pay for the services of a notary, and the state duty is 1%.

And a few more tips for those who are looking for buyers for their homes:

Make no mistake when choosing an agency. Otherwise, you may become a victim of scammers. Look for a company that provides quality services at an affordable cost.
Set the right price for the apartment.
Get Active, persistently, and competently.

Good luck with your search.