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Last update:  03/09/2020

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Hello dear readers financial journal"website"! Today we will talk about investing in business, start-ups and other business projects, where and in which business areas it is better to invest.

After reading this post, you will know:

• For it to be invested in business - the main advantages and disadvantages;
• What types and ways of investing in business exist;
• What are the best directions for investing in startups in Russia this year;
• What are the risks of such an investment and how can they be reduced.

At the end of the article, you will find answers to frequently asked questions about investing in a business.

The publication will arouse the interest of all those who are concerned about the problems of investing in business. It will be useful for both beginners and those who already have experience in such investments.

What are the main pros (+) and cons (-) of investing in a business, what types and methods of investing in business projects exist, what are the risks when investing in startups - read about this and more below

Investing in a business can provide a comfortable existence for the investor. Such investments allow you to receive. This is an activity that, when properly managed, requires a minimum investment of effort, but at the same time provides a stable profit.

Most citizens living in the territory of the former Soviet Union have a misconception about long-term investments that can provide a stable income. They believe that only those who initially own significant capital, certain talents and luck. In addition, our citizens are sure that investing in business is risky especially in the current crisis situation.

Eventually the majority of our compatriots do not take any steps to increase their well-being. They only dream all their lives about how to get big money with a minimum of effort.

Actually a chance to become financially independent everyone has. To do this, it is enough to radically change your thinking, switch to financial area Stop working for others and start working for yourself.

Investing in the development of your own business allow not only to receive income, which practically does not depend on the time and effort spent on it, but also to gain confidence in the future. Moreover, high-quality investments make it possible to implement even seemingly unrealistic ideas and plans.

At the same time, in modern world even those who do not have a lot of capital can start working for themselves. Furthermore, economic education at the initial stage not would need, because in the modern world you can find a huge number of areas for business development that are not related to the economy.

2. Advantages and disadvantages of investing in a business 📑

The process of investing is always accompanied by risk. Investing in a business is no exception in this sense. As in any other activity, such investments have its advantages and disadvantages.

2.1. Pros (+) of investing in a business

Among the main benefits of investing financial capital in a business are the following can be distinguished:

1. The investor gets the opportunity to influence the activities of the organization as well as decisions made by management. Sometimes it is the investor who takes over the management of the firm. At the same time, competent management allows you to develop a business, increase its profitability. As a result, the level of profitability of invested funds also increases.
2. Investments in business are distinguished by a wide choice of forms and directions for investment. You can invest in companies engaged in the production of goods, providing any services - the choice here is really huge.
3. Opportunity to become an investor with a small capital . At the initial stage, it is not necessary to invest huge sums of money. It is enough to acquire a small part of the company. If the investment is successful, then you can buy shares owned by other people.
4. If investing in a business is viewed as a passive income-generating activity, they are distinguished by simplicity and accessibility b. The investor does not need to have any knowledge.
5. Investing in a business is one of the few types of investments, in which the assets have a real form. Result investment activity can be seen in the assets of the company.
6. Investing in entrepreneurship , the investor can choose a company operating in the area that is most interesting and familiar to him.
7. The income from such investments in long term unlimited. At proper management business and the achievement of a leading position by the company, there is every chance to achieve monthly profits at a level significantly exceeding 100%. Over time, the better the company in which the funds are invested develops, the higher the level of income of the investor will be.

2.2. Cons (-) of investing in a business

Despite a significant number of advantages of investing in a business, this type of investment also has a number of disadvantages:

1. Investing in a business comes with a high risk of losing money . With the wrong approach to investment, you can lose not only part, but also the entire invested capital.
2. Legislative restrictions . Some types of entrepreneurial activity are significantly limited legislative acts, controllers and others government bodies. Corruption is highly developed in our country, so it is important to take this shortcoming into account.
3. An unexpected turn of events . Far from always entrepreneurial activity moves exactly in the direction in which the owners and investors plan. There is a risk that such events will unexpectedly occur and render the investment ineffective.
4. In the case of equity investment in a business, there is a possibility of disagreements. If a conflict occurs between investors, and they fail to agree, one of them may decide to exit the business, taking their funds. This will inevitably affect the profitability of the project.
5. If you use the active investment option, you will need certain knowledge and experience. In this case, the investor will have the opportunity to maximize the possible income.
6. Return on investment in business is often unstable. Profit in different periods of time can vary greatly, changing under the influence of a huge number of factors. Under exactly the same initial conditions, different firms can bring the investor miscellaneous income. When investing in a business, you have to constantly study the market and adapt to it. This is the only way to get the most profit.
7. Often additional financial contributions are required.. If you do not invest additional money in the business at some point, you can get a significant decrease in the profitability of previous investments.
8. Profits will not come immediately. Since investments in startups are long-term, it will be possible to receive income only after a sufficiently long period of time.

Thus, investing money in a business has its advantages and disadvantages. It is important to keep them in mind and take them into account in the investment process.

Separation of investment in business by features

3. Classification of investments in business and their types 📊

Despite the fact that business investments seem simple enough, they are very diverse, each type has its own nuances. Therefore, it is important to classify them.

This can be done in several ways:

Sign 1. By ownership

According to the right of ownership, investments in one's own and in someone else's business are distinguished.

If the investor at the initial stage has sufficient capital, as well as knowledge, experience, and he wants to work for himself, you can invest in creating your own business. Many investors consider this option to be the most interesting.

The advantages of this type of investment are:

• opportunity to be realized;
• maximum return on investment.

There are disadvantages to investing in your own business.

Among them are the following:

• a high level of risk, since it is not easy to predict the development of events when creating a business;
• the need to have certain knowledge and skills;
• not only material investments will be required, but also a significant investment of time and effort;
• great initial investment.

As for investing in someone else's business, this method is much simpler. In this case, you do not have to personally deal with various organizational issues. After investing money, the specialists themselves will deal with the project: implement and promote it.

Sign 2. By the volume of investments

It is possible to classify investments in business and by the volume (share) of investments.

In this case, allocate:

1. Full funding of activities. In this case, the financial burden falls entirely on one investor. Such investment is most often found in the case of developing your own business.
2. Partial funding, which can also be called equity participation. At the same time, the funds received from investors make up only a part of the capital of the company being formed.

Sign 3. By investment stage

You can classify investments in a business and by the moment at which investments are made:

1. Investing in startups is carried out at the very beginning of the creation of activities. In this case, there is an idea, the development of which is planned to be carried out using funds raised from investors.
2. Investments in existing projects. Often, business development requires additional funds that are attracted from investors. In this case, the company already exists, is engaged in a certain type of activity, has its own customers, and brings a certain profit.

Sign 4. According to the form of profit received

On this basis, one can distinguish active and passive income. In the first case, the investor usually also performs the functions of the head of the company. At passive income coordination of activities is shifted to the shoulder of a hired manager.

Sign 5. By appearance

By species characteristics, investments in a business can be direct and portfolio.

• Direct investment is the investment of money in the assets of a particular company.
• With portfolio investments, the investor's capital is distributed among the shares of several organizations. At the same time, the total of acquired shares various companies called a portfolio.

The main classifications for ease of perception are summarized in the table:

Thus, there are a huge number of types of investments, which are distinguished according to different criteria.

Popular ways of investing (entry) in business projects

4. 7 main ways to invest in business 💰

Many people think that investing in your own business is the only way to go. However, there are a huge number of options for such investments, differing in the degree of investor participation, the required amount and other parameters.

Below are the 7 main ways to invest in a business:

Method 1. Own business

This method is usually thought first of all by those who hear the concept business investment.

Using this investment option, you will need to invest in activities not only money, but also your own strength and time. That is, this way of investing is an active income.

The return on investment does not start immediately. But there is a significant plus for the investor - all profits will belong to him undivided.

Many people dream of owning their own business. But it should be understood that not everyone is able to lead and develop it. Here you need to invest soul, experience and knowledge, a lot to learn.

Method 2. Equity in business

This option of investing and creating a business is one of the most popular. Most companies, occupying a leading position in the world, appeared precisely thanks to this method.

The popularity of this method of investing is largely due to the fact that not everyone who has money can run a business on their own.

It often goes like this: one partner contributes almost all the necessary money, the other one manages the company.

Usually the degree of influence, as well as profit shared between partners in accordance with the shares in the business owned by them. In order to avoid disagreements in the future, it is desirable to stipulate all the conditions of interaction immediately and fix them in the share agreement.

Method 3. Investing in startups

In this case, investments are made in new projects. Most often, at the stage of investing, there is only an idea. At the same time, the one who developed it does not have the money to implement it.

A huge minus of funds is too much dependence on disasters exchange market. At the same time, significant diversification of assets will not even help. Also, you can get income by purchasing shares only during the growth of the market.

The advantage of such investments is passivity. The investor does not need to do anything, the mutual fund managers work for him. Moreover, there are no commissions. All profits and losses are made up of the difference in the share price.

Method 7. Hedge funds

In the CIS countries, such a tool is still poorly distributed. In essence, they are similar to mutual funds, but they can receive profit by speculating in securities, as well as in the form of coupons and dividends. Therefore, they may well generate income during periods of market decline.

Only large investors can participate in this type of investment. Hedge Fund Entry Begins from 100 (one hundred) thousand dollars.

Thus, there are 7 main ways to invest in a business. However, if you look more broadly, absolutely all investments sooner or later end up in business.

Current directions of investing in startups in 2020 in Russia, where you can invest money profitably

5. Investing in startups - TOP 13 best directions in Russia in 2020 where you can invest money 💎

The startup market in Russia is becoming more and more popular, the volume of investment in it is growing every year. So everyone who decides invest your money in a business, it is important to know which startup areas are considered the most in demand.

Directions for investment are gradually expanding. However, over a long period of time, the leaders are unchanged. These include IT projects (), as well as small businesses, including those that are conducted using franchises (For more details and details, we wrote in a separate publication).

The energy sector lags slightly behind the increase in investment. Oil prices are unstable, people are paying more and more attention to the environment. Therefore, in the field of energy, the most popular among investors are projects related to the creation alternative ecological energy sources.

Let's figure out which areas of investment in a startup are the most popular on this moment. Experts believe that they will maintain their leading positions in the next 5 years.

1) 8 directions in IT

The IT sector is represented by a fairly large number of diverse areas.

Direction 1. Robotics

Inventors and investors spend a huge amount of time and money to achieve complete control over processes using remote control, for example, in industry.

Another popular area of ​​robotics is social. In this sense, robotics is designed to help people with disabilities, as well as to carry out a program for their rehabilitation.

Direction 2. Programs for 3D printers

AT last years The 3D printer has become a breakthrough in the industry. That is why, at the moment, it is of great relevance to create programs that will provide the maximum effective use these technologies.

Direction 3. Health Gadgets

These are applications that can be installed on mobile devices and turn them into a personal doctor or trainer, as well as a nutritionist. Today, investments in such projects are among the most popular on crowdfunding sites.

We wrote about crowdinvesting, crowdfunding platforms and so on in a separate article.

Experts say that in the future such projects will become increasingly popular. Not a single person can do without applications developed with their help.

Direction 4. Cloud data storage

Professionals argue that in the coming years, investors will continue to be interested in cloud technologies, as well as the ability to store huge amounts of necessary information. The first place is now being put forward not so much for convenience and an intuitive interface, but for the security of the downloaded data.

Experts believe that whoever can develop the best program for secrecy of information will easily conquer the market for such technologies.

Direction 5. Big data (Big Data)

Projects related to the creation of programs intended for storage, as well as work with huge amounts of information, continue to remain popular.

The main consumers of such products were and remain retailers.

Direction 6. Distance learning

This direction of investment is considered one of the most promising. Programs that allow you to receive distance education are gaining immense popularity today.

The demand for such services is at a very high level, so the development of such programs will continue in the near future, which means that it will be profitable to invest in such projects.

Direction 7. Children's applications for development

Every child has mobile devices in the modern world. At the same time, there are very few really interesting programs that allow you to learn them in game mode. Similar projects are of great interest among investors.

Direction 8. Mobile consultations

Applications that make every person's life easier, help him manage effectively cash flows, time, education and other vital issues. Today, such programs are very popular.

At the same time, there are a huge number of such applications on the market. Therefore, any startup will have to work hard to find a truly unique product.

However, there are options, you can create programs that will be as localized as possible, for example, suitable for residents of a particular city or metropolitan area.

Directions for investing in small business

2) 5 directions in small business

The most popular startups are not only in the field of IT, but also in small business. Below are the most relevant ones.

Direction 1. Waste recycling

Environmental trends are permeating every area of ​​life. Therefore, issues related to the processing of all kinds of waste are by far the most relevant for many people.

It is not difficult to find money for such startups. The necessary equipment and machinery can be taken both on credit and in leasing. we wrote in our previous article. In addition, such programs attract the interests of not only private investors, but also different state structures.

Direction 2. Computer training

All kinds of programs that allow people to learn how to program, create websites and animations, as well as edit videos, work with photos, are a very promising activity.

Direction 3. Outsourcing

Any aspiring entrepreneur understands the importance of outsourcing companies. Such firms allow you to save a significant amount of money and at the same time get a quality service.

That is why many experts believe that outsourcing is the direction of the future.

Direction 4. Content translators

In marketing today, the information provided is of great importance. A huge amount of content is taken from various foreign sites.

Therefore, startups believe that content translation companies are one of the promising areas of development.

Such activities in without fail will be in high demand in the field of Internet marketing.

Direction 5. Project testing

Such a service allows you to check its effectiveness even before launching the project to the masses. This analysis makes it possible to release to the market only those products that are competitive. As a result, already at the start of the project, novice entrepreneurs can save a significant amount of investment.

Thus, there are several promising areas for investing in startups. Any investor should be guided by his knowledge and preferences, it is desirable to have an idea about the areas that are planned to be financed.

The main ways to invest in startup projects

6. Investing in business projects - 5 main ways to invest in startups 📝

Making the decision to invest cash in startups, the investor must decide how he will do it.

There are several ways to invest in startups:

Method 1. Through crowdfunding platforms

This method is ideal for beginners. Through such platforms, you can distribute capital between several projects by investing a small amount in each of them. This option will help a novice investor gain initial knowledge and experience.

Making a profit from such investments is possible in several ways:

• in the form of royalties, which means interest on profits;
• in the so-called public lending through certain period time, the investor returns the invested funds together with interest;
• when using equity crowdinvesting, the investor receives a share in the organization.

Investors using this method should understand that it is quite risky. There is a chance that the project will never be implemented.

Besides, Russian legislation does not define a clear relationship to such investment. Any guarantees are provided only when purchasing shares of the company.

Method 2. Business angels

With this option, you need to regularly deposit funds in order to receive a share or discount on the purchase of shares when the next stage comes. Traditionally, it means the amount in the range from 50 (fifty) to 300 (three hundred) thousand dollars .

Often, support is provided to startups that do not have the budget for a product prototype. As a result, investment risks increase significantly.

Therefore, angels with significant experience, in order to diversify risks, invest in several projects at the same time.

For investment in the considered way business knowledge required in which funds are invested. This will allow you to make a competent assessment of the submitted projects.

Method 3. Investor clubs

At the same time, the investor transfers funds to the club, which, at his request, searches for a project. For this, the club charges the investor a commission. The investor saves a lot of personal time and at the same time he can control the whole process.

This way of investing in startups is suitable for beginners. Thanks to its use, a novice investor gets the opportunity to participate in large promising projects with little capital.

When participating in a club, there is also a risk of losing funds. Most often, it is associated with the bad faith of the club, which increases the number of operations carried out, significantly lowering the requirements for projects for participation.

About that, as well as what rules to follow when looking for investors, we wrote in a separate article.

Method 4. Investing in venture funds

This method is a passive investment. The investor only has to pay a commission, the rest of the work will be done by specialists.

disadvantage this way of investing is that it is poorly developed. It is difficult to find such companies that have been successful in several investment cycles.

Moreover, they often put investors in a strict framework: minimum investment are usually at the level of 500 thousand dollars.

Method 5. Creation of own venture fund

Investors who have $10 million , as well as the opportunity to maintain a team of professionals and rent an office, they can try their hand at creating their own fund. Such companies most often invest only in well-prepared projects. However, most often no more than 30% of which are profitable.

With this type of investment the highest risks. However, if successful, the income will also be the largest.

There are quite a lot of difficulties in creating your own venture fund, first of all, they are related to poor development this trend in Russia.

Thus, there are several ways to invest in startups. The investor should choose the right one, focusing on experience, amount of capital, as well as an acceptable level of risk.

A step by step guide to investing in your business

7. How to start investing in your business - step by step guide 📋

Business development is influenced by a huge number of factors. First of all, psychology, as well as technology of entrepreneurship.

Properly organized activities have a direct impact on the successful start and further development of the business. Statistics confirm that about 90% projects becomes unprofitable already in the first 2 (two) years of its existence.

However, the reason is not always high competition. Most often associated with the lack of a clear plan, as well as the concept of development.

Instructions for beginner businessmen will help to minimize risks, as well as increase the chances of a business turning a profit.

Step 1. Decide on a field of activity

Professionals say that finding a business area that is right for you can be difficult. This is real art.

Do not be afraid to start something unknown. It should be understood that most often for beginners and pioneers get the biggest profits.

Moreover, if you find a promising line of business in which no one has worked yet, you can not only earn large sums of money, but also gain fame all over the world. At the same time, age, as well as the level of knowledge, do not matter.

You can, of course, choose less risky ways. To do this, it is enough to apply existing business schemes. Do not be afraid of those areas of activity in which there is huge competition.

The main thing so that your project is in steady demand. For example, the existence of a huge number of beauty salons in a metropolis cannot cause losses for another one of them, since this service is in great demand.

The main task at the beginning of any business is to create such an offer that will be unique in the market. It should target a specific group of consumers, it is their needs that need to be met better than other companies.

Step 2. Choosing a tax system

Any business is associated with the payment of taxes. In Russia, the taxation system provides for the possibility for small businesses to use a simplified taxation scheme. This allows you to reduce the financial burden (Pro for IP, read in a special article).

However, it should be noted that it is much more profitable for low-profit companies to choose the main deduction scheme, since in this case the tax calculation is based on the profit received.

Step 3. Activity registration

Anyone starting a business can choose the legal form that suits him. In this case, one should focus on the amount of invested capital, as well as the planned scheme of doing business. Most often, representatives of companies related to small businesses can choose one of two forms of registration: LLC or IP.

Which option is better should be decided on a case-by-case basis. So when registering individual entrepreneurship, the procedure is much simpler. In addition, doing business as an individual entrepreneur requires a minimum of reporting to be submitted. For those who are just starting to run a business and are poorly versed in accounting, this option is most preferable. It will take about a week, while the fee is about 1000 rubles.

When the turnover of the company increases, it will be necessary to carry out the re-registration procedure. At the same time, an LLC is opened, which is already legal entity, which means it has the appropriate rights. This significantly complicates the reporting provided, and also increases the responsibility. You will have to pay a fee of about 5,000 rubles.

Step 4. Opening a current account

Any investment activity in a business involves cash flow. Its directions may be different: replenishment of assets, payment of bills, receipt of income. Therefore, an individual entrepreneur or LLC needs to open a bank account.

Some novice businessmen decide to use an account opened for an individual. However, it is wrong to confuse business-related money and personal finance.

When opening an account, just choose suitable bank. Bank employees will help with the rest. Some credit organizations offer to open a current account using the Internet (online). At the same time, some banks can bring finished documents at a convenient address.

Step 5. Getting Started

As soon as the idea is developed, and the previous steps are completed, you can begin to implement the project. To do this, it is desirable to prepare a detailed business plan. Shouldn't be ignored this stage of creating a business, otherwise there is a great risk of unpredictable developments. for small businesses, we wrote in a separate article.

A documented development strategy will help minimize risks. In the event of unexpected turns of events or when clashes with competing firms begin, it is the business plan that will help find a way out of a difficult situation.

When the plan is drawn up, you can proceed directly to the business. This will require setting relationships with suppliers, consumers, customers and buyers.

It is important to be prepared for the fact that the formation of a business is gradual process. Therefore, it makes no sense to worry if at the very beginning of the business things do not go uphill. At the beginning of activity it is always difficult. Gradually, experience will come and it will be easier to navigate the business.

Novice entrepreneurs should not be careless about the instructions presented. Following the steps and keeping them in order helps start a business more efficiently .

What risks can an investor face when investing in a business

8. The main risks when investing in a business and how to reduce them 📛

There are two parties involved in any investment process − directly investor and Business owner.

Investor's goal- choose a business, investments in which will help not only not to lose capital, but also to increase it. It turns out that the risk of investing is important for an investor.

Purpose of the owner of the company somewhat different is to attract money into the business and not lose it. It is this type of risk that is important for finding investors.

It turns out that both participants in the investment process have a common task - to minimize risks.

The most important risks for investors include the following groups:

• organizational;
• legal;
• economic;
• financial.

You can manage risk if the relationship in the business investment process fix in the investment agreement. On the Internet you can find a large number of examples of such agreements. However, in reality, there are often situations that do not fit into traditional patterns.

Therefore, when investing in a business, it is best to seek the help of professional lawyers. This is especially true for direct investment agreements.

In this case, on failure investment project the investor will have the opportunity to get back at least part of the invested funds. And with the success of the event, he will receive all the profits due to him without any problems.

Before investing in any project, the investor should independently analyze it, or attract specialists for this. It is important to properly assess How effective is the project?

Equally important is the verification of the background information, as well as the conditions for the existence of the project and the likelihood of its success. In addition, it should be estimated how long payback will come .

If a business owner provides an investor with a business plan, it is important to carefully review all of its sections. Particularly careful you have to be with those business plans that promise too high a level of income. Often there are errors in the calculations, moreover, in case of a desire to cheat, there may be data falsification.

Business investments always include 2 (two) components- this is cash owned by the investor, and capital directly from the project owner. It is important at the initial stage to immediately decide whether there is enough money to implement the plan.

If the investor understands that the business plan involves the participation of the owner himself, it is important to find out if he has enough money or if there are options where to get it. In this case, the investor insures himself out of necessity additional contributions Money.

Thus, before investing in business projects, you should carefully study the scope of the business. If the investor does not understand in this subject or he does not have specialists who have sufficient knowledge in the presented business area, it is not worth investing in the project.

It is best to invest in a business that you understand or that is simple enough for investors to understand. Finding a businessman who needs money is not a problem. For the investor, the efficiency of the project comes first.

It is important to invest in an enterprise that is well organized and will bring profit in the future. Otherwise, the money may not be returned.

Also, professionals recommend investors to go to production either in company office in which it is planned to invest. Often this helps investors make the right decision about the possibility of financing the project, as it helps to visually assess the organization of business in the company and in production.

9. Frequently Asked Questions (FAQ) 📢

Investing in a business is a rather complicated process, so it inevitably entails a large number of questions. Let's try to answer the most frequently asked of them.

Question 1. I want to invest money in promising young start-up projects. How can I do that?

In the article itself, we have already answered this question, so we will answer it more briefly and meaningfully.

There are several ways to invest in startups:

1. Invest through crowdfunding platforms (starttrack.com , mypio.ru );
2. Retrain as a business angel. That is, investing money in various business projects at an early stage, for a share in a company or convertible debt (when an investor purchases shares at a “discount” in the future). The size of angel investments is usually from $45-50 thousand to $300-350 thousand.
3. Invest through investor clubs. In this case, investors give the club their parameters and characteristics (preferences) for the investment object, the club finds projects according to the required parameters and prepares a deal, where it receives a commission for it. The club has full control over the transaction. ( altaclub.vc , common.skolkovo.ru/ru/espace/investors , smarthub.ru )
4. Transfer funds to the management of a venture fund. Thanks to the professional and competent selection of promising projects, the risks of the investor are significantly reduced. The venture fund itself works with startup projects, and the investor pays a commission for money management and receives dividends.
5. Create your own venture fund. To create a venture fund, you need to create a company, rent an office (commercial premises), maintain a professional team and have investment capital of at least 10 million dollars. Typically, such funds invest in more mature and developed projects than the same business angels. As a rule, the transaction amount is in the range from $1 million to $5 million . (moreover, about 70 percent of all invested projects, as a rule, do not bring profit).

In a separate article, we also talked about the methods in more detail.

Question 2. Where to look for startups?

If you decide to find a startup project on your own and invest money there, we recommend using our recommendations.

1. Register in startup databases as an investor

In these databases, you can filter startup projects by niche (choose tourism, IT, etc.). As a rule, the description of the project is well structured in the databases, since all projects undergo minimal moderation of the resource. The advantage of such a search is a quick and visual comparison of startups.

There are a lot of such sites in the world, but we recommend:

1. Angel List- the world's main service for finding investments and startups (it is the founder of the startup field), on the basis of which a large number of clones have been started. The service database contains more than 1600 startups and 380 investors from the Russian Federation (and their number is constantly increasing)
2. Starttrack.ru is a crowdinvesting platform that has the functions of a startup base. The platform allows you to enter into syndicated transactions. Transactions are also carried out at closed meetings of private investors. As a rule, investors who are ready to invest in the project from 300 thousand rubles are invited to such events. There are about 800 investors in the database.
3. Spark- a service for finding an investor, but recently new interesting and technological projects have been uploaded there, where the creators share their experience and upload projects for investment. There are about 4,500 projects in the database, where about 1,500 need investments.

2. View information through open databases about startups

Here you can see projects that have already attracted investments.

1. Crunchbase.com- one of the largest databases on the venture capital market, which contains more than 700 thousand profiles of investors and startups.
2. Rb.ru/deals/— Russian platform with the chronology of transactions, profiles of private investors and startups, funds, etc.

3. Follow the finals of the competitions

During the competition, each project withstands tough competition and jury evaluation. As a result, only really high-quality projects remain. which deserve the attention of investors.

4. Keep track of accelerator releases

Also keep an eye on accelerator releases. Accelerator is a company where the activity is to help other companies (residents of the accelerator). The help of the accelerator is in the development, promotion, recognition of the company (brand), etc.

An accelerator is a program that quickly allows you to develop a project from the moment of its inception to the moment when they become of interest to the investor. The projects that have reached the end are the strongest, because they managed to overcome several stages of selection.

Accelerators earn money by reselling the shares of the company that were received (buyed out) in the past.

Accelerators include the following − IIDF Accelerator, iDealMachine, MetaBeta and others.

Investors should be aware that the success of investments is determined, among other things, by knowledge. Even membership in a club is not completely free from risks.

Question 3. How can an investor check a startup on their own?

To get an objective opinion about the proposed investment object, you need to take a number of actions. They are united by the concept DUE diligence . Such actions are important to carry out before making any investments, buying a company or merging it with another company.

due diligence effective in the process of deciding on any cooperation with any company.

Despite the importance of the procedure in question, many investors ignore it. However, due diligence helps investors retain a large portion of their capital, so let's look at the actions that should be taken.

1) Product

The investor must himself try the product or ask a friend who falls into the target audience to do it.

No less important has an attempt to sell the product to someone you know. As a result of such actions, for sure, a huge number of unnecessary things will be eliminated.

2) Team

It is important to carefully study the main actors (founders) of the project. To do this, you can use the social network Facebook, LinkedIn, etc. Here you should evaluate the profiles of people, find them in other networks and try to understand what unites them.

So you can understand how the investor is ready to cooperate with such people. Another smart move – invite someone for an interview. During it, it is quite possible to pull out a huge amount of information about the company with which you plan to interact.

3) Investor

It makes no sense to ask the opinions of other investors about any project. It is unlikely that you will be able to get a reliable answer. It’s better to do otherwise: call an investor who is not related to you in any way and offer become a co-investor. Most likely, in response, you will be able to hear a truthful opinion.

Thus, it is quite possible to evaluate a project for investment on your own. The main thing is to follow certain rules.

Question 4. What are the features and procedure for drawing up a business investment agreement (investment agreement)?

Conclusion of an investment agreement is an important step in investing in any business. It is an agreement concluded between the parties to the transaction, which are the investor and the owner of the business.

The purpose of such an agreement is regulation of the relationship between the parties to the transaction, first of all, about how the costs and revenues will be shared during the implementation of the project.

For each of the parties to the agreement in the contract in without fail planned income and expenses.

In accordance with the agreement under consideration, the parties to the transaction undertake to make joint efforts to implement the investment plan.

It is important to note that the main investor's task- to invest and business owner– use them exclusively for their intended purpose in accordance with the business plan of the project.

An investor may have a different status: legal or individual. He invests in a specific business project. The purpose of investing is primarily to generate income in some form. In this case, the investor assumes certain risks. They are associated with the possibility lose invested money , both in full and in part.

The task of the business owner is to raise funds. At the same time, the purpose of such actions is to achieve a certain result in the course of investment activities. Under such activities financial world understand the actions of investors, consisting of a practical and analytical component, which are aimed at achieving the goal set in the plan.

Prior to the signing of the investment agreement, it is important to carry out a number of activities:

1. Negotiations must be carried out without fail. In the course of their implementation, the investor and the business owner must determine mutual obligations, as well as the procedure for distributing income and expenses. The result of negotiations is the conclusion of an agreement.
2. The project owner must draw up a business plan designed for the purposes of the investor. Without fail, this document should consider: an analysis of the company's most important competitors, the product market as a whole, as well as the niche occupied by the company. Also important are financial calculations, including the perceived risk. You should also describe what is valuable, relevant to the proposal and what is its novelty. At the end of the business plan, the prospects for the project are given, as well as possible scenarios for the development of events.

An investment agreement is legally binding only if if it is in writing . This should be done only after negotiations have been held and a business plan has been drawn up.

If on any issues the parties do not come to a mutual decision, they must draw up a protocol of disagreements. Subsequently, this document is of great importance, especially at the stage of signing agreements. At this point it is considered integral part agreements.

You can find a lot of investment agreement templates on the Internet. They are somewhat different from each other.

Standard business investment agreement - you can download the investment agreement at the link below

(investment agreement) (doc., 15.2 kb.)

However, there are clauses that must be present in every contract:

• a description of the legal status of each party;
• listing the most important terms used in the agreement with mandatory definition all concepts;
• a specific reference to the subject of the agreement - which investment project it is with the name and description of the project, its main purpose, it should also indicate who is the developer of the project;
• for how long the contract is concluded;
• how the contract is settled. If the parties have reached an agreement on the right of the investor not only to the main, but also to additional remuneration, this should be stated in the contract;
• the rights acquired by the parties;
• what obligations do the parties have when signing the contract;
• how the investor will receive the result of investment activity;
• what are property rights each party after the results of investment activities are received;
• what responsibility during the implementation of the project each party bears;
• how the contract can be terminated;
• how changes are made to the concluded investment agreement;
• reference to force majeure circumstances;
• how and where disputes between the parties to the agreement are resolved.

The following must be attached to the investment agreement:

1. an act on the distribution of property rights between the parties;
2. existing protocol of disagreements;
3. a protocol for reconciling the developed disagreements.

It is usually difficult for an investor and a business owner to draw up an agreement that satisfies both parties and takes into account their personal conditions. That's why best solution will be assisted by a professional lawyer.

10. Conclusion + related video 🎥

We have considered the main issues and points regarding investing in a business. If you read the article to the end, you probably learned something new about investing in a business. Now you can put the acquired knowledge into practice.

And a video about the features and nuances of investing in business from Oleg Ivanov (“Business Environment”):

The site magazine team wishes you good luck and success in investing in business. If you have any comments or questions about the topic, then ask them in the comments below. We are waiting for you again on the pages of our site.

This section is for those who are either ready to invest and are looking for an object for profitable investment, or vice versa, is interested in attracting Russian or foreign capital. Here are presented both announcements of private investors who are ready to invest in a business, and investment programs Investor companies offering, among other things, project financing. Direct and venture capital funds, the largest regional and industrial investors are invited to fill in the section. Wide selection investment opportunities will find here both small and large businesses.

It doesn't matter who you are: a private equity fund, a venture fund, a private investor, a business angel, an investment bank or a management company, if you make direct investments and are ready to provide project financing, then this portal will be useful to you.

If you are interested in diversifying your investment portfolio, looking for new and profitable objects for investment, post information about yourself: about investment priorities, volumes and directions of investment, principles for selecting investment projects and companies, ways to exit an investment project.

You can not only post information about yourself, but also subscribe to receive applications in attracting investments. Just customize the search form according to the criteria you are interested in and regularly receive investment requests in your mailbox. Do you want to search for investment objects more actively? Then refer to the section "Investment projects".

This section reflects the requests of potential investors considering the possibility participation in an investment project on the territory of the Moscow region.

you can get busy search for investment projects by posting the corresponding request in free form in our base of investment projects.

Entrepreneurs who are ready to offer their investment project for consideration will be able to find your request by keywords.

You can also get acquainted with the already proposed for implementation investment projects in the Moscow region by going to the section "I propose an investment project".

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We know how to attract investments to your projects.
We help our clients solve the most pressing financial issues related to the financing of any business projects. Feel free to get in touch if you are missing financial resources to implement your projects. A dedicated team is ready to provide investment decisions, connecting you with potential investors.
WhatsApp only: + 7-926-745-72-17
https://investconnect.populiser.com

Investment capital available for projects real sector economy and trade (export-import), socially significant initiatives in the field of ecology and healthcare, culture, education, tourism.
We have reliable relations with foreign financial institutions interested in projects in the territory Russian Federation and CIS countries providing capital for favorable conditions by a simplified procedure, as in the form investment loan, and in the form of creating joint ventures with equity participation financial partner up to 100% of the project cost.
Capital is provided at a rate not exceeding world rates (3-4% per annum), with a moratorium on the development period investment capital(up to 3 years).
Terms of organizing financing, depending on the degree of readiness project documentation, 1.5-2 months.
Direct contacts with decision-makers on the provision of capital reduce the time required for paperwork and minimize the risks of denial of financing.
We provide project support at all stages of the transaction, from placing an application for project financing to organizing and holding a working meeting to sign an investment contract.
Applications for the provision of services are accepted from new (created for the project) or existing companies that have objective grounds for obtaining investment capital, have realistic plans for the implementation of the project, own initial capital to cover the costs of the organizational period, not less than USD / EUR 50-70,000.
Questions and suggestions please send to the e-mail address: [email protected], for skype negotiations: a.rishad1, mobile phone, WhatsApp, Viber + 79273369267

For a business that has existed for more than 2 years and has a stable turnover, we offer loans from private investors through investment platforms. Loan terms - up to 12 months, approximate rate, taking into account the commission of the platforms - 32-35% per year. The loan amount is comparable to the monthly turnover (up to 10 million rubles), with equipment pledged, the amount can be increased. For medium-sized businesses, unsecured loans can be issued through factoring, overdraft, bonded loans (the amounts are limited only by the financial capabilities of your company). We work throughout Russia, except for the Caucasus, Crimea and the Far East.

Large-scale modernization of production, development of the agro-industrial complex (pig complexes, poultry farms, cattle complexes, RAS), obtaining the latest equipment and technologies of the 21st century, expanding capacities, purchasing equipment, building multi-storey buildings, new workshops or entire turnkey plants (from 5 million euros ).

The investment project itself can be considered as the main collateral for the loan.

We work on the territory of Russia and the CIS (except Ukraine).

Investments and loans in real sector projects

We consider projects from the real sector: production, energy, agriculture, construction of transport and logistics complexes, and others.

Interesting projects from 0.1 to 1.5 billion rubles, mostly. We can consider larger ones.

Profitability of the project from 20% per annum in rubles and above.

We provide assistance in attracting financing for business projects in the field of oil refining.
Funding from $100M - $20B+
Investment project term: 5-15 years, depending on the investment program.
Yield >25% (IRR).
In order to keep the business clean and open, projects are accepted for consideration of financing issues, preferably an existing business, at least three years on the market, without mixing investments of several financial institutions. We also take on the functions of Project consulting & Credit broker & Financial provider. Financing of Start-Up projects is possible.

We invite initiators of large investment projects (production, high tech, pharmaceuticals, ecology, energy ....) on the basis of existing enterprises that need their financing, to strategic cooperation!
Loans up to 10 years from one of the largest Russian banks.
To start interaction:
-financial model, business plan. It is desirable to have third-party income to repay the loan (not necessary. Each project is individual, there are no special conditions)

We are also ready to arrange loans secured by commercial facilities with a working rental business
Bank analyzes financial flows that generates commercial real estate. 30-40% discount on bail.
Loan terms - up to 10 years. Rate 11-12.5% ​​(currently)

Considered amounts from 300,000,000 rubles

Terms of cooperation in personal correspondence with interested parties.

Please email your inquiries first: [email protected]

Projects of any activities are accepted for consideration, incl. financing of long-term commercial transactions.
Loan for a period of 5-10 years, at 4% per annum, a moratorium on interest payments and loans for 12-24 months
The organizational period is 2-3 months, we provide consulting support on a paid basis.
Details when contacting the client.

Our company "Capital Plus" offers direct investments and soft loans for business.
Among our partners are leading Russian and foreign investment companies, AAA rated funds.

Basic terms of financing:
Projects from the real sector of the economy are considered.
Collateral - the investor's entry into the share capital for a period of 3 to 5 years. Exit from projects is carried out by selling a share to a strategic partner (initiator) or through an IPO.
Having a profitable and financially stable business with growth potential, a strong management team, and a transparent ownership structure. The company is at the stage of "Development" or "Expansion". Minimum amount transactions - 300 million rubles.

For start-ups and enterprises with small turnovers, it is possible investment loans, subject to the participation of the initiator or its financial partner in the project, own funds in the amount of at least 20% of the project cost.
The loan term is up to 10 years or more, the moratorium on payments of the loan body is 1-1.5 years. The minimum amount is 100 million rubles. All industries and segments are considered.
We also provide preferential leasing financing. Within the framework of the state subsidy - significant discounts on advance payment+ manufacturer's discount.

For small businesses and individuals, we offer loans secured by any real estate (residential and commercial), as well as vehicles, special equipment, including those secured by purchased real estate and equipment. Loan amount - from 2 to 30 million rubles.

It is difficult for a novice entrepreneur to organize his own business, since even a small business requires significant financial injections to start. Where to get this money? The fastest and most reasonable way is to attract an investor - a person who will contribute his capital in exchange for a part of the profits or shares. An investor can become a partner of the company, often an assistant in development, because he is no less interested in making the business profitable than the owner.

Where can a businessman get money to develop his business?

Until the business begins to generate income, not a single day will pass - all this time the entrepreneur spends money on rent, paperwork, payment wages, purchase of equipment, consumables, products and for other purposes. You can get start-up capital from several sources:

1. Personal savings is a long, but the most reliable way, in which you need to set aside part of your income every month;
2. A bank loan - they are reluctant to provide money to open their own business, requiring collateral, so more often entrepreneurs take consumer loans, but the amount is limited here;
3. Borrowing money from relatives is a good way if you have a wealthy loved one who is ready to borrow a large amount;
4. Search for an investor - a private individual, a company, an association of people, it can be business angels - specialists in investing in start-up entrepreneurs;
5. Finding a partner - in this case, the business will have to be divided in proportion to the amount of injections, it is better to look for a financially literate person, and not a beginner;
6. Starting a related business - for example, if you want to open a car service, you can start with a tire fitting, and when profit and experience appear, expand your business;
7. Receiving a subsidy from the state - provided by the employment center, the district administration, the business support department, but the amount of injections is small, reporting is required;
8. Crowdfunding is the collection of funds through a special platform from ordinary people, but for this you need to offer an unusual business idea, interest the audience, and conduct an advertising campaign.

Experts and experienced businessmen are sure: borrowing money or resorting to a loan is not best idea for an entrepreneur. It is better to use your savings or attract investors by concluding a cooperation agreement with them.

Step-by-step instructions on how to attract an investor?

New entrepreneurs don't understand how to find an investor for a small business from scratch? To raise capital for the development of your business, you need to draw up a well-thought-out business plan, choose a convenient form of cooperation, find professionals, negotiate and conclude a cooperation agreement.

How to prepare a business project?

A business plan is a visiting card of an entrepreneur, it is this project that potential investors will study, assessing the attractiveness of financial injections. Keep in mind that the investor is not interested in how original the idea is, what prospects it promises you personally, he wants to know how much profit he can get. The business project must contain:

• short and detailed description ideas, a plan for its implementation;
• calculation of starting capital;
• analysis of the real benefit for the investor - also with calculations and reasonable conclusions;
• the payback period during which the income will be received;
• investment prospects.

If a business plan is written by a novice, he may allow typical mistakes due to inexperience, which will scare off investors, sometimes it is better to invite specialists or ask for help from familiar businessmen to prepare documents.

How to choose the right form of cooperation?

The form of cooperation is chosen by the businessman together with the investor, but first it is worth calculating the benefits from each model, determining the most effective way of interaction. An investor can earn income in several ways:

• percentage of the deposited amount, as in lending;
• part of the profit from the implementation of the idea;
• share in the business - re-registration of property rights will be required;
• finished products or services - relevant for investors in a related industry, for example, if a businessman opens a company for the delivery of motor oils, and the investor has his own auto parts store.

In the process of negotiations, the investor may insist on a different scheme of cooperation, it is often more profitable for an entrepreneur to make concessions than to lose the opportunity to receive funds.

How to seek help from experienced businessmen?

It is difficult to develop your own business and look for investors without experience. It is better to ask for help from other businessmen who will provide assistance if cooperation is possible between you on favorable terms in the future. Who to contact? For example:

• if you produce food - to the owners of stores;
• if you plan to carry out transportation - to businessmen who rent cars or need regular delivery of goods;
• want to open a flower kiosk - to flower suppliers;
• are going to sell farm products - to the owners of household plots.

Experienced businessmen will advise on the presence of pitfalls, features of the chosen industry, help to study this issue more closely and prepare a detailed business project.

How to negotiate?

The first meeting with an investor is always a presentation of the project, presentation of a business plan and coverage of the main issues that may arise. You need to carefully prepare for the meeting so that the investor understands several points:

• you are financially literate;
• excellent knowledge of the topic;
• offer a fresh and interesting idea;
• the investor will be able to profitably invest;
• there is no doubt about the honesty of the businessman and the reality of the project;
• what are the risks in this industry.

During negotiations, the focus should not be on how new the business will be, but on outlining the benefits of investing.

How to conclude a cooperation agreement with an investor?

When an investor is found, the project is presented, consent is received, it remains only to prepare an agreement on capital investment. In this matter, it is better to involve a lawyer and check that the document indicates:

• terms of investment;
• payment method;
• the amount that the investor contributes;
• rights and obligations of the parties;
• procedure for violations.

The money received from the investor should be used only for business development - this is directly indicated in the contract.

How to get investors interested in a business plan?

• collect information about the investor, eliminating possible misunderstandings;
• carefully calculate the amount of investment that is needed;
• do not delay the implementation of the project;
• outline specific goals;
• analyze the market, competitors, the situation in the industry, so that the investor understands that you have worked out this topic well;
• do not hide important information and facts from the investor.

Of course, a businessman wants to present his project in the most favorable light, so the data is often embellished, and the calculations turn out to be overly optimistic. An experienced investor will definitely ask about the fate of the project when negative development events, you need to be prepared for this issue.

Finding an investor is not so easy, because the number of business projects created daily is only growing, and the level of competition for attracted funds is increasing. To find an investor, you need to competently approach the search, following the advice:

1. Start the search as early as possible, as this process can take several months. You need to look for an investor already when you have calculated the business prospects, assessed the benefits from the implementation of the idea. The main mistake of newcomers: they use their funds for development, and when the capital runs out, the business goes into decline, they start looking for injections from outside, but such a project for investors most often turns out to be uninteresting;
2. Reach out to someone who can really help. If the investor is large, it is not worth going to him, offering to invest in a small business, if it is small company, then it simply will not have enough capital to invest;
3. Name the specific amount that you need - you should not indicate a range, for example, from 500 to 900 thousand rubles, the number should be accurate, and the spread should be minimal.

An experienced investor knows that it is better to invest in projects with a balanced income and risk. The goals of the entrepreneur must be specific, and the idea itself must be relevant, allowing you to make a profit in the future.

How to find an investor - an overview of specialized sites

In the era of the development of the Internet, the search for investors cannot be imagined without the use of remote technologies. For this purpose, there are special platforms where businessmen can “meet” and negotiate with potential investors. In Russia, such platforms are popular as:

• Boomstarter is a crowdfunding platform focused on raising funds for the implementation of creative projects;
• Planeta.ru - allows you to find an investor and implement socially significant, creative ideas, about 800 thousand people are registered on the portal;
• Nachinanie.ru is a platform for collective financing of projects - religious, educational, socially significant;
• Eastwestgroup - here the investor search services are paid, but the business project is evaluated free of charge, the company has been professionally engaged in attracting investments for over 10 years;
• Start2Up is a bulletin board for investors and start-up entrepreneurs, projects in the field of the Internet, education, art, and culture are popular.

Finding an investor to develop your business is not an easy task, but a feasible task with a competent approach. The main thing is to offer a relevant idea, draw up a well-thought-out business plan, accurately calculate the benefits from investments. A potential investor will be interested in an honest project with low risks, sufficient income in the implementation process, and also with a financially literate owner.

Starting a business in many cases requires attracting significant investments. Appropriate capital can play a decisive role in bringing a startup to a promising market in a timely manner, improving its recognition in the segment, expanding its geography, and modernizing production. Where can you really find an investor? How to build a trusting relationship with him?

What is the purpose of looking for an investor?

Before asking the question of where to find investors, it is necessary to decide on the purpose for which the search for partners should be carried out. As a rule, this task is solved by the owner of a commercial enterprise. He needs the investor's assistance due to the presence of an insufficient amount of money at his personal disposal in order to fully implement the business project. An investor may also be interested in providing the necessary amount of financing in order to subsequently benefit from the growth of the company's turnover.

What are the mechanisms for building relationships with investors?

Also, before thinking about where to find investors, an entrepreneur needs to decide on the desired mechanisms for building relationships with a partner. There may be several of them.

First, an entrepreneur's relationship with a partner who is willing to provide financing may constitute direct investment. This mechanism involves the provision of funds to the company in exchange for the participation of a partner in the direct management of the organization, in determining the business development strategy.

Secondly, financing can be attracted on the terms of portfolio investment. This mechanism assumes that the partner, investing money in business development, simultaneously acquires a share in the ownership of the company. In the first case, the investor's benefit is to participate in the management of a potentially large enterprise and become an influential member of the business community. In the second case, the partner, in case of company growth, gets the opportunity to significantly increase his capital.

What are the investors

Another nuance that an entrepreneur needs to study before deciding where to find investors is to consider the specifics of the activities of partners who are ready to invest in other businesses. The subjects that become participants in the relevant legal relations can be represented by: individuals, organizations. Both, in turn, are classified into venture investors and those who are ready to invest in fundamental projects. Investors can also be Russian and foreign.

Another criterion for classifying entities involved in legal relations with businesses on financing issues is the degree of state participation. There are government agencies - most often funds that assist businesses in attracting financial resources or providing them. There are completely private companies.

Crowdfunding

There is a special category of legal relations in the field of investment - crowdfunding. This term corresponds to the mechanism of business means on the part of a large number of people - individual social groups or representing society as a whole. As a rule, investors who provide funds to entrepreneurs as part of crowdfunding do not impose any obligations on them in terms of exchange for a share in the business or participation in the management of the company. This feature predetermines the great popularity of the relevant legal relations. Many entrepreneurs, thinking about where to find investors, first of all turn to crowdfunding.

What might be of interest to an investor?

Let us now consider a number of practical nuances that characterize the relationship between entrepreneurs and partners in terms of business financing. So, before thinking about where to find an investor for a project, you should pay attention to such an aspect as the attractiveness of a business project - those indicators that a potential partner will pay attention to when making a decision on investing money in a company. What exactly?

First of all, it is the presence of a sufficiently large market for the sale of goods and services that the company produces. The second indicator is the dynamics of the industry development. The investor is interested in the product produced by the company being in demand on the market for a long time. If the dynamics of development of the industry in which the enterprise operates is sufficiently high, then the partner must make sure that the entrepreneur can ensure the timely release of goods that is not inferior to the products of competing enterprises.

In fact, the level of competition is also important indicator for the investor. At the same time, for some partners, high may be more preferable, while for others, low. In the first case, the investor and the entrepreneur can take advantage of the presence of a sufficiently stable demand for the manufactured product and counteract competitors due to the higher quality or lower price of the products supplied to the market. Low competition is attractive from the point of view of the firm's profitability. Of course, provided that there is a demand for goods manufactured by the company.

Another important criterion for an investor to make a positive decision regarding project financing is the validity of the business plan. The market may be in the most favorable conditions, there may be an optimal level of demand and competition, but if the entrepreneur does not provide a plan according to which the firm will enjoy these advantages, the investor may question the prospects for financing the company.

The next factor in making a positive decision on the project by the partner is the competence of the team with which the business owner works. Or his personal. The situation on the market may be optimal, the business plan worked out in detail, but the implementation will not be at the highest level for the reason that it will be carried out by unprepared people.

These are the main factors that an entrepreneur should consider before thinking about where to find an investor for a project. If he successfully solved this problem, you can proceed to consider specific mechanisms for finding a partner. Where to find an investor for a start-up of a medium or large enterprise in Russia?

How to find an investor for a startup?

Let's start with the specifics of finding partners for a startup founder. The main value of the corresponding type of business is a promising idea. As a rule, it is characterized by originality, dissimilarity with most other concepts. Another significant criterion for evaluating the prospects of a startup is the absence of existing businesses in the relevant segment throughout the country or a particular region.

It happens that an entrepreneur who solves the problem of where to find an investor in Moscow decides to switch to one of the markets in the constituent entities of the Russian Federation, since competitors can already operate in the Russian capital. While in the regions, similar businesses will not be too developed or even absent as business entities.

Above, we examined the main mechanisms for attracting investment. If the question is where to find an investor for a startup, then the optimal schemes in this case would be: attracting crowdfunding. The advantage of both mechanisms is the absence of big risks for the entrepreneur. True, in the case of venture projects, the business owner in most cases has to give a share in the ownership of the company - the type of financing in question belongs to the category of portfolio investments. However, in this case, the partner, as a rule, assumes the bulk of the costs necessary for crowdfunding. The advantages of crowdfunding are also obvious - this is the opportunity to attract a large amount of funds in the absence of obligations to investors in most cases.

Where can you find an investor who is ready to invest in a startup under one scheme or another?

If we talk about venture projects, then there are a large number of specialized funds who actively participate in the relevant legal relations. They exist both in the Russian Federation and abroad, and are represented by both state and private structures. Sometimes it's enough just to find the right one for you. venture project or a venture fund, and then get acquainted with the proposals of the relevant firms regarding the prospects for partnership with private organizations.

How to find investors and where to look for them, if we are talking about crowdfunding? This format of legal relations is almost completely online. There are a number of the largest - both Russian and foreign - Using them is quite simple, but it is important to write a competent description of a business project, to tell potential investors about its advantages.

How to find an investor for a small business?

Consider now where to find an investor for a small business. This format of the enterprise activity assumes that the company is not a start-up, but an already functioning business with more or less acceptable turnover. In this case, investments are sought in order to expand or modernize production, conduct a large-scale marketing campaign in order to increase brand awareness in the region, country or abroad. As a rule, small businesses are financed with the participation of investors who specialize in building fundamental partnerships with private firms.

Venture investments allow for a scenario in which the partner, in principle, will not be able to return own investments because the business will be unprofitable. In turn, the fundamental partnership assumes that the investor will be able to at least ensure zero profitability of his investments, and in the long term - to significantly increase capital due to the growth of the enterprise.

Where to find an investor for a small business? Such tasks, as a rule, are solved during personal meetings between entrepreneurs and potential partners who are ready to invest in the development of the company. They can be held as part of specialized events - business conferences, round tables, presentations. Communication between an entrepreneur and an investor is also possible in an informal setting, for example, at a corporate party to which they were invited. Fundamental investment is a common type of activity in the environment financial funds. Information about them can also be found in search engines.

How to find an investor for a medium or large enterprise?

Where can I find an investor for a business that is a medium or large enterprise? It is noteworthy that a large-scale established company, at least classified as a medium-sized business, as a rule, is in itself a desirable investment object for an experienced financier, since it is an operating profitable business. Therefore, it is possible that it may not be necessary to look for a partner who is ready to invest in a company if it meets the criteria for a large enterprise.

However, another question may well be relevant - where to find a private investor who would be a reliable partner, ready to build a constructive dialogue on business development. It is allowed, as a rule, in non-public ways - through communication with major financiers through private channels. But in some cases it is realistic to find an investor at major events, especially when it comes to, for example, international exhibitions. The prospects for building relationships with partners largely depend on the business area.

Thus, the solution of the question "where to find an investor for construction" may differ significantly from such a task as finding a partner in the field of information technology. The construction business and IT are areas with different profitability and development dynamics. Each of them requires special investor competencies in assessing the prospects for investing in a particular company. But, of course, there are financiers who are equally well versed in both construction and information technology. Thus, the investment search strategy largely depends on the size of the firm, as well as on the sector of the economy in which the company is present. For startups, one approach will be more justified, and for small businesses, medium and large firms, different strategies.

It will also be useful to consider a number of recommendations for entrepreneurs who decide to find an investor, as well as establish a trusting relationship with him. We will study those strategies that can be described as universal, sufficiently suitable for a business of any size - a start-up, small, medium or large enterprise.

How to find an investor and establish a relationship with him: recommendations

Actually, it is useful to search for an investor in those social environments in which people engaged in activities close to the company's profile communicate. Where finding a private investor for construction is not a problem, it can be quite difficult to establish an interaction with a person who might be interested in sales. Effective investment is largely the result of high competence, most often achieved within the narrow specialization of a financier.

Investment experts advise business owners to first tell potential partners about what other sources of funding are expected to be used, and what their actual availability is. This approach will allow the investor to understand his own role in the relationship with the business and assess his readiness to comply with it. So, if the company also uses credit funds, then its owner can make it clear to the partner that he can count on a smaller share in the business than if the investor financed the project alone.

Another important nuance— discussion of the conditions for changing the initially reached agreements. As the project progresses, it may turn out that the project will show more or less profitability (or return on investment) than expected by the business owner or investor, as a result of which it may be preferable for them to change the way they participate in the company's activities.

The entrepreneur should discuss with the partner how to report on certain business transactions, its composition. Some investors require only accounting documentation of the appropriate type, it is preferable for others to receive as well. These nuances are useful to clarify at the earliest stages of the partnership.

It is important, therefore, not only where to find a business investor, but also how to establish a long-term partnership with him. High level competence in entrepreneurship is always valued. Therefore, the investor will also be interested in building an effective partnership. You need to be able to listen to him and take into account the interests he expresses.

Summary

So, we have considered the question of where to find a real private investor. Its successful resolution depends on the scope of the company, its scale, the level of competence of the entrepreneur and the specialists he attracts. An important role is played by other conditions for financing the company, as well as the willingness of its owner, if necessary, to revise the agreements reached with the investor in order to build long-term partnerships.